Writer | Blogger | Columnist with specializations in aviation and tourism | Available now for any magazine or corporate writing assignments | Discounted rates for ongoing gigs or FT remote work.
Advertising: it is around us every day. It asks us to buy something, go somewhere, or become someone’s customer. In our hyper-connected world, we see advertising images everywhere we look. Most never make it into our sphere of consciousness. It takes a special kind of image to be remarkable enough to grab you and make you notice the product or service.
Back in high school, Oshkosh, Wisconsin photographer Jim Koepnick used the generic exposure guide on the slide film box to set exposures on his Argus C3 camera. He didn’t know at the time that playing around with a few boxes of Kodachrone would lead to hundreds of magazine covers and an uncountable amount of published images.